Marketing Cloud and Pardot – Comparison

Let’s start with the similarities between Marketing Cloud and Pardot – they are both marketing automation tools available in salesforce. The difference is that Marketing Cloud helps you engage with your customers, or as we call it Business-to-Consumer (B2C). Marketing Cloud can send, push, and analyze a lot of data. Pardot drives sales through target marketing for businesses who sell to other businesses (B2B). Pardot helps you guide prospects through the whole buying campaign. You can link several of the big social networks to be able to schedule posts and do basic engagement tracking in Pardot and You can track your Google Adwords campaigns within Pardot.

Some of the other comparison described below –

Marketing Cloud


Salesforce Marketing Cloud FEATURES

  • Journey Builder
  • Email Marketing
  • Mobile Marketing
  • Social Media Marketing
  • Web Personalization
  • Ads
  • Predictive Intelligence
  • Content and Messaging
  • Customer Data Platform

Salesforce Pardot FEATURES

  • Email marketing
  • Lead nurturing
  • Sales intelligence
  • CRM integration
  • Lead management
  • Social media marketing
  • ROI reporting


Salesforce Marketing Cloud supports integrations with the following business systems and applications:

  • Salesforce Sales Cloud
  • Shopify
  • Workfront
  • Facebook
  • Twitter
  • LinkedIn
Salesforce Marketing Cloud supports integrations with the following business systems and applications:

  • NetSuite
  • Microsoft Dynamics CRM
  • SugarCRM
  • Google AdWords
  • Eventbrite
  • PowerMTA
 ExactTarget – starts at $400/monthDesigned for email, mobile, and web marketing. Features include:

  • Email marketing
  • Mobile messaging
  • Marketing automation
  • Campaign management
  • Journey Builder
  • Predictive Intelligence
  • Data and analytics
Pardot – Starting at $1,000/monthPurposely built for B2B marketing automation. Capabilities include:

  • Lead generation
  • Lead qualification
  • Lead nurturing
  • Lead tracking


Gopal Das
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Gopal Das

Founder at GopalDas.Org
He is a technology evangelist, Salesforce trainer, blogger, and working as a Salesforce Technical Lead. After working in Java based project implementation, he jumped to the Salesforce system on a whim and never looked back. He fell in love with Salesforce’s flexibility, scalability, and power. He expanded his knowledge of the platform and became a Certified App Builder, Administrator, Platform Developer I, SalesCloud Consultant while leading the Salesforce implementation and technology needs. He has worked in a wide variety of applications/services like desktop, web and mobile applications.
Gopal Das
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