Let’s start with the similarities between Marketing Cloud and Pardot – they are both marketing automation tools available in salesforce. The difference is that Marketing Cloud helps you engage with your customers, or as we call it Business-to-Consumer (B2C). Marketing Cloud can send, push, and analyze a lot of data. Pardot drives sales through target marketing for businesses who sell to other businesses (B2B). Pardot helps you guide prospects through the whole buying campaign. You can link several of the big social networks to be able to schedule posts and do basic engagement tracking in Pardot and You can track your Google Adwords campaigns within Pardot.
Some of the other comparison described below –
Marketing Cloud |
Pardot |
Salesforce Marketing Cloud FEATURES
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Salesforce Pardot FEATURES
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Salesforce Marketing Cloud supports integrations with the following business systems and applications:
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Salesforce Marketing Cloud supports integrations with the following business systems and applications:
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ExactTarget – starts at $400/monthDesigned for email, mobile, and web marketing. Features include:
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Pardot – Starting at $1,000/monthPurposely built for B2B marketing automation. Capabilities include:
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- Salesforce Certified Platform Developer I – Winter ’18 Release Exam - November 23, 2017
- Salesforce Certified Platform App Builder – Winter ’18 Release Exam - November 22, 2017
- Salesforce Certified Administrator – Winter’ 18 Release Exam - November 21, 2017